Come for the rodeo, stay for the watermelon.
Thursday is here — and that means the 90th Annual XIT Rodeo & Reunion is officially underway. And what better way to kick off three days of West Texas tradition than with mountains of fresh, chilled watermelon served up with a smile and zero cost to you?
The XIT Watermelon Feed is the perfect way to cool down, connect, and get in the spirit before the action starts. Grab a wedge, find your people, and let the good times roll — because this is just day one.
- Plates of chilled, juicy watermelon sliced fresh and served with a smile
- Family-friendly fun in a relaxed, picnic-style setting
- Live music and laughter as locals and visitors gather under the sun
- A tradition as sweet as it is simple — and totally free to enjoy!
There’s just something about watermelon in the Texas sun that hits differently. The Watermelon Feed isn’t just a treat — it’s the official kickoff moment where old friends reconnect, kids laugh with juice running down their chins, and the XIT weekend comes alive.